COMSTRAT 561 – Week 6

Week 6 Requirement For a .pdf download of the written post click here… Overview This weeks campaign requirement involves the concept of Inoculation as described by O’keefe (2002) in his publication titled, Persuasion: theory & research. O’keefe (2002) mentions, “It’s all very well to persuade someone to one’s point of view-but once persuaded, the person … Continue reading COMSTRAT 561 – Week 6