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Portfolio

Anthony M Jennings – Communications Leader, Freelance, Chicago

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Personal Brand Suite

The following campaign elements are the inspiration for anthonymichaeljennings.com and a representation of 10+ years of professional experience and a Master’s degree from Washington State University.

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Digital Media Campaign- Drink It! Beverage Company

BEVERAGE COMPANY – EST 2020 Drink It! is a privately-owned single location non-alcoholic beverage company located in Libertyville, Illinois. The company provides creative drinks on-the-go, including water, fresh fruit drinks, smoothies, soda, Italian soda, and other refreshing carbonated options with a plethora of mix-ins and sauces. This is a mock company for educational purposes.

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Digital Storytelling – Pandemic Summer

Mar 20, 2020, My family and I reside in Illinois. We are within a week of my daughter’s third birthday. The kids’ schools are closed. My wife, although busier than ever, has stopped traveling for work. I am entering my Capstone semester at Washington State University in Strategic Communications, and the kids need homeschooling. The state of Illinois enforces a shelter-in-place order with social distancing to limit the spread of Covid-19…

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Awareness Campaign – Ronald McDonald House Charities Inc.

The following campaign showcases creative media strategies and techniques to raise awareness for the Ronald McDonald House Charities Inc. This is a mock campaign for educational purposes.

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Awareness Campaign – #CancerFreePlanet – American Cancer Society

The American Cancer Society is on a “mission to free the world from cancer.” (About Us, n.d.) The following proposal is a social media campaign pitch focusing on the promotion of #CancerFreePlanet. The ultimate goal is to raise awareness for the American Cancer Society.

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Crisis Communication Plan – JLM Interiors

The resulting plan introduces research with the ultimate goal of standardizing company best practice Crisis Communication action from pre-Crisis to case evaluation. JLM Interiors is a privately-owned interior design and remodels company. After designing a JLM Interiors website, I have offered my services to update a 2020 communications campaign.

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Brand Research & New Product Proposal – Take-Two Interactive Inc.

Primary and secondary research was conducted over several months to create a potential sub-brand of Take-Two Interactive Software, Inc. Possible new service: Take-Two Brand Ambassador Team.

Persuasion Campaign – Hazardous Home Products

Advocating for education and removal of hazardous home products, The Pro Dad released “The Pro Dad Newsletter” in July of 2019 via Facebook and WordPress at the-pro-dad.com.

Brand Reputation MGMT

The following is a written analysis of a media crisis: Operation Varsity Blues. Visual examples and a written report are provided included custom infographics and ethical recommendations on how a company should respond in a similar scenario.

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