COMSTRAT 561 – Persuasion Pro Communicators

Washington State University

COMSRAT 561: Persuasion for Professional Communicators
Summer 2019 • 3 Credits • The Edward R. Murrow College of Communication

Course Overview

COMSTRAT 561, Persuasion for Professional Communicators. Provided through Washington State University, this course is designed to educate key theories, concepts, strategies, and processes of persuasion and social influence.

A variety of persuasion techniques and theories were studied and discussed that will benefit on-going projects and future employment opportunities. A theory-based class, rather than a practical based, COMSTRAT 561 is designed to teach theories and how to apply them to work. Work that is often relevant to those working in the fields of advertising and strategic communication.

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