Consumer Behavior and Brand Development

COMSTRAT 564: Consumer Behavior and Brand Development

The Edward R. Murrow College of Communication

Objectives of Consumer Behavior and Brand Development are to learn how to uncover consumer insights while applying them to brand development, customer engagement, media planning, and content creation. Final deliverables in COMSTRAT 564 include developing a Customer-Brand Relationship Strategy. After primary and secondary research, my new brand proposal is the Take-Two Brand Ambassador Team. The goal of the document is to describe how the new brand will present, develop, and maintain a relationship between Take-Two Interactive Inc and its customers. This is a mock proposal for educational purposes.

The document displays the following objectives:

  • Describe the function a brand and how it informs effective communication strategies and practices;
  • Understand and practice the skills required for effective consumer research and identifying customer insights;
  • Understand and apply the principles of branding and communication theories to develop effective communication strategies, media plans and content for multiple media.
  • New Brand Proposal - Take-Two Interactive Inc Customer Profiles