Professional Marketing Communication Management and Campaigns

COMSTRAT 565: Professional Marketing Communication Management and Campaigns

The Edward R. Murrow College of Communication

Professional Marketing Communication Management and Campaigns is my final course in the MA Strategic Communication program in conjunction with my Capstone class. The WSU course provides information concerning behavior change theories with the focus on strategic marketing campaign design and analysis. The ultimate goal is to become more effective in planning, design, implementation and analysis of strategic campaign efforts.

In my final campaign in the WSU program, I will establish a central website for my company, man on planet LLC. To create an active communication channel that reaches my target audience, I will conduct multiple focus groups. During the COVID-19 pandemic, focus groups will be online. Each focus group will request insight into the design elements of a potential company logo, color palette for the central website, and new campaign elements. Before 2017, I spent many years creating communications campaigns professionally and as a hobby. In 2017, I decided to make my passion for communication strategy, writing, design, digital marketing, data analysis, and reporting my full-time career and created my own LLC. Please feel to contact me at anthony@manonplanet.com about working together.

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