Creative Media Strategies and Techniques

COMSTRAT 562: Creative Media Strategies and Techniques

The Edward R. Murrow College of Communication

In COM 562, a graduate-level course, the tasks include refining and advancing expertise in writing for promotional materials including public relations, advertising, digital media (blogs, web content, email, social media), print publications, company messaging, and business papers.

The portfolio items available address writing techniques and best practices for digital and print platforms and encompass standards from both a PR and advertising perspective. From reputation risk to writing from public relations, the course material proves an immediately applicable skillset in Creative Media Strategies and Techniques. The next visuals representing my Ronald McDonald House Charities awareness campaign are for educational purposes.