COMSTRAT 562 is an advanced writing course for graduate students interested in refining and advancing their expertise in writing for promotional materials including public relations, advertising, digital media (blogs, web content, email, social media), print publications, company messaging and business papers.
The course will be taught to address writing techniques and best practices for both digital and print platforms and will encompass standards from both a PR and advertising perspective. In general, the work you create in this course is designed to prepare you for immediate application, as well as serve as featured pieces in your coursework portfolio. The course is broken into multiple lessons representing each week of class and covers a series of topics from writing for public relations to reputation management.
Cases in Public Relations Strategy (ISBN: 9781506349152)