Research Methods For Professionals

COM 564: Research Methods For Professional

The Edward R. Murrow College of Communication

COM564 examines research design, questionnaire building, sampling, data collection techniques, variable measurement, and other similar topics. The goal of COM564 is to become familiarized with qualitative and quantitative analysis methods to explain how the organization utilizes research in media to make impactful decisions. This course required critical thinking, an appreciation for analysis, and a knowledge of the benefits of research about decision-making processes. COM564 is an opportunity to apply knowledge from real-life situations, practice self-analysis, think analytically, and synthesize knowledge.

Sample Assignment:

DOD Focus Group Transcript: Research and Analysis