In COMSRAT 563, we were tasked with designing, implementing, and establishing metrics for a digital media campaign. For the semester-long project, I chose to create a company named DRINK IT! Beverage Company. In this Do-Over Prompt, I will introduce new campaign visuals as I am not entirely pleased with my previous release. Original Logos Do-Over…
Author: The_Pro_Dad
AWARENESS CAMPAIGN – #CancerFreePlanet
Introduction The American Cancer Society is on a “mission to free the world from cancer.” (About Us, n.d.) The following proposal is a social media campaign pitch focusing on the promotion of #CancerFreePlanet. The ultimate goal is to raise awareness for the American Cancer Society by collaborating with Instagram verified users and entertainers to share…
AWARENESS CAMPAIGN – Ronald McDonald House Charities Inc.
Project Overview For the final project of COMSTRAT 562, the task is to establish an awareness campaign to support a non-profit or charity of our choice. For this assignment, the Ronald McDonald House Charities, Inc is the organization of choice. The following is part of a Final Awareness Project campaign for COMSTRAT 562 as part…
CAMPAIGN SAMPLE – Drink It! Beverage Company
BEVERAGE COMPANY – EST 2020 DRINK IT! is a privately-owned single location non-alcoholic beverage company located in Libertyville, Illinois. DRINK IT! provides creative drinks on-the-go, including water, fresh fruit drinks, smoothies, soda, Italian soda, and other refreshing carbonated options with a plethora of mix-ins and sauces. The goal of DRINK IT! is to sell goods…
WRITING SAMPLE – Operation Varsity Blues (Visual Communication & Crisis Response)
What happened? Labeled, “Operation Varsity Blues” (2011-2019), the College Bribery scandal exposes college prep academy involvement in racketeering and money laundering with over fifty notable parents, including CEOs and celebrities university exam admins, and college athletic personnel. Most notably of the Hollywood stars are Lori Loughlin and Felicity Huffman. Following is an analysis of the…
WRITING SAMPLE – Pandemic Summer (Digital Storytelling)
Author: Anthony M Jennings, MA Mar 20, 2020, My family and I reside in Illinois. We are within a week of my daughter’s third birthday. The kids’ schools are closed. My wife, although busier than ever, has stopped traveling for work. I am entering my Capstone semester at Washington State University in Strategic Communications, and…
WRITING SAMPLE – Outdoor Activities in Libertyville, Illinois 60048 [Guide] (SEO)
How to find outdoor activities in Libertyville, Illinois 60048. An active guide for Lake County residents looking to walk, run, bike, hike, or shop MainStreet Libertyville.