CAMPAIGN SAMPLE – Drink It! Beverage Company (Do-Over)

In COMSRAT 563, we were tasked with designing, implementing, and establishing metrics for a digital media campaign. For the semester-long project, I chose to create a company named DRINK IT! Beverage Company. In this Do-Over Prompt, I will introduce new campaign visuals as I am not entirely pleased with my previous release. Original Logos Do-Over In COMSRAT 563, we were tasked with designing, implementing, and establishing metrics for a digital media campaign. For the semester-long project, I chose to create a company named DRINK IT! Beverage Company. In this Do-Over Prompt, I will introduce new campaign visuals as I am not entirely pleased with my previous release. Problem and the goal The original piece’s purpose was to establish a logo and color palette that can be of application to all campaign elements, including the website and social media. The original goal of the semester-long assignment two was to provide a research analysis of the following topics: Culture & Tone, Situational

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AWARENESS CAMPAIGN – #CancerFreePlanet

Introduction The American Cancer Society is on a “mission to free the world from cancer.” (About Us, n.d.) The following proposal is a social media campaign pitch focusing on the promotion of #CancerFreePlanet. The ultimate goal is to raise awareness for the American Cancer Society by collaborating with Instagram verified users and entertainers to share campaign content for an opportunity to be featured on the #CancerFreePlanet prosocial campaign website. The next Persuasion Pitch is a Call to Action to Donate Today! The following document is for educational proposes to meet course requirements for COMSTRAT 701 at Washington State University. The organization of choice for this prosocial campaign is the American Cancer Society. Lavender is the color choice for this campaign as the color is representative of all forms of cancer. The desired outcome is an increase in awareness, social media engagement, and a monetary donation to the American Cancer Society. Company Contact: Website: http://www.cancer.org tel:800.227.2345 Current ACS (American Cancer Society)

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AWARENESS CAMPAIGN – Ronald McDonald House Charities Inc.

Project Overview For the final project of COMSTRAT 562, the task is to establish an awareness campaign to support a non-profit or charity of our choice. For this assignment, the Ronald McDonald House Charities, Inc is the organization of choice. The following is part of a Final Awareness Project campaign for COMSTRAT 562 as part of the Strategic Communications program at Washington State University. The following, L6A Awareness Campaign P1, introduces research with the ultimate goal of raising charity awareness and increasing donations. The following section will present a research analysis of the following topics: Define the Problem, Preliminary Research, SWOT Analysis, Core Messaging,  and Target Audience Profile. Narrative The Ronald McDonald House Charities was established in 1974. The Ronald McDonald House provides “compassionate care and resources to children and families served by leading hospitals and our programs provide access to quality health care and enable family-centered care, worldwide.” (RMHC, 2019)  Ronald McDonald House Charities establishments “provide a place to

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CAMPAIGN SAMPLE – Drink It! Beverage Company

BEVERAGE COMPANY – EST 2020 DRINK IT! is a privately-owned single location non-alcoholic beverage company located in Libertyville, Illinois. DRINK IT! provides creative drinks on-the-go, including water, fresh fruit drinks, smoothies, soda, Italian soda, and other refreshing carbonated options with a plethora of mix-ins and sauces. The goal of DRINK IT! is to sell goods in the hospitality market while promoting a fun, hip, and community-oriented culture. The concept comes from the minds of a husband-and-wife team residing in the Chicago suburb of Libertyville, Illinois. Living with two young children and always on the move. The group noticed a want to hydrate with healthy drinks not available through local fast-food restaurants. DRINK IT! is a concept not only wishing to raise revenue but also promotes giving back to the local community. The subsequent campaign is a fresh design and implementation of the DRINK IT! brand concept. Company reach, engagement, impact, advocacy, and conversions are in the infancy stage. The campaign

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WRITING SAMPLE – Operation Varsity Blues (Visual Communication & Crisis Response)

What happened? Labeled, “Operation Varsity Blues” (2011-2019), the College Bribery scandal exposes college prep academy involvement in racketeering and money laundering with over fifty notable parents, including CEOs and celebrities university exam admins, and college athletic personnel. Most notably of the Hollywood stars are Lori Loughlin and Felicity Huffman. Following is an analysis of the bribery Scandal pertaining to Crisis Communication. The report includes famous Universities Yale, Stanford, UCLA, and USC, amongst others, who become under investigation for admitting students with questionable accomplishments, including claiming false test scores and athletic participation that did not exist. The college bribery scandal and public availability of information forces organizations to re-think how they plan and utilize communication plans and available social media platforms to mitigate risk and engage with stakeholders. The scandal has been a PR crisis for parents, students, faculty, and all stakeholders invested in the accused universities or institutions. (Sen, 2019) How Did It Work? For the Universities involved in the

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WRITING SAMPLE – Pandemic Summer (Digital Storytelling)

Author: Anthony M Jennings, MA Mar 20, 2020, My family and I reside in Illinois. We are within a week of my daughter’s third birthday. The kids’ schools are closed. My wife, although busier than ever, has stopped traveling for work. I am entering my Capstone semester at Washington State University in Strategic Communications, and the kids need homeschooling. The state of Illinois enforces a shelter-in-place order with social distancing to limit the spread of Covid-19. Our Pandemic Summer journey begins with research. From March-May, my family followed the stay-at-home state order in Illinois. Each day my wife and I analyze information from local, state, and national media. The messages paint a grim picture of the Covid-19 pandemic. With all schools and clubs still closed through April and into May, my family and I make the difficult decision to pack the kids and road trip to Colorado and Utah, where we can live with family and get assistance with our

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