Anthony Jennings

Strategic Communication

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Portfolio Header Image - Anthony M Jennings

Portfolio

Anthony M Jennings

Strategic Communication

Personal Brand Suite

The following campaign elements are the inspiration for anthonymichaeljennings.com and a representation of 10+ years of professional experience and a Master’s degree from Washington State University.

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AMJ Brand Suite Canva.com
AMJ Brand Suite Board
AMJ Brand Suite Transparent
AMJ Personal Brand Suite L1
AMJ Brand Suite Cover Letter
Resume-2020 - Anthony M Jennings
Brand Statement_Anthony Jennings
AMJ Linkedin Screenshot
AMJ Facebook Screenshot
The Pro Dad Instagram Screenshot
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Digital Media Campaign- Drink It! Beverage Company

BEVERAGE COMPANY – EST 2020 Drink It! is a privately-owned single location non-alcoholic beverage company located in Libertyville, Illinois. The company provides creative drinks on-the-go, including water, fresh fruit drinks, smoothies, soda, Italian soda, and other refreshing carbonated options with a plethora of mix-ins and sauces. This is a mock company for educational purposes.

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Drink It! Beverage Co Menu
DIBC Logo - Anthony M Jennings
DRINK-IT-Portfolio-1
Drink It! Beverage Campaign Facebook Design
Drink It! Beverage Campaign Instagram Screenshot (Do-Over)
Drink It! Beverage Campaign Instagram Post Stay Hydrated
Drink It! Beverage Campaign Instagram Post - We Salute All Frontliners
Drink It! Beverage Campaign Metrics
Learn about Drink It! Beverage Company

Digital Storytelling – Pandemic Summer

Mar 20, 2020, My family and I reside in Illinois. We are within a week of my daughter’s third birthday. The kids’ schools are closed. My wife, although busier than ever, has stopped traveling for work. I am entering my Capstone semester at Washington State University in Strategic Communications, and the kids need homeschooling. The state of Illinois enforces a shelter-in-place order with social distancing to limit the spread of Covid-19…

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Pandemic Summer Facebook Post
Digital Storytelling Campaign - Pandemic Summer Sample Page Utah
Digital Storytelling Campaign - Pandemic Summer Sample Page 1
Digital Storytelling Campaign - Pandemic Summer Sample Page 3Digital Storytelling Campaign - Pandemic Summer Sample Page 3
Digital Storytelling Campaign - Pandemic Summer Sample Page 2
Pandemic Summer Adobe Spark Links
Digital Storytelling Campaign - Pandemic Summer Facebook
Pandemic Summer HTML Sample
Pandemic Summer Art Sample
Read Pandemic Summer

Awareness Campaign – Ronald McDonald House Charities Inc.

The following campaign showcases creative media strategies and techniques to raise awareness for the Ronald McDonald House Charities Inc. This is a mock campaign for educational purposes.

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Ronald McDonald House Charities Inc. Campaign Proposal Cover
Ronald McDonald House Charities Inc. Campaign Proposal Overview
Ronald McDonald House Charities Inc. Campaign Proposal Awareness
Ronald McDonald House Charities Inc. Campaign Proposal SWOT
Ronald McDonald House Charities Inc. Theme
Ronald McDonald House Charities Inc. Audience Engagement
Ronald McDonald House Charities Inc. Creative Concepts
Ronald McDonald House Charities Inc. Timeline
Ronald McDonald House Charities Inc. Success Metrics
Ronald McDonald House Charities Inc. Campaign Proposal Outro
Ronald McDonald House Charities Inc. Campaign Proposal Ref
Learn about my RMHC campaign proposal

Awareness Campaign – #CancerFreePlanet – American Cancer Society

The American Cancer Society is on a “mission to free the world from cancer.” (About Us, n.d.) The following proposal is a social media campaign pitch focusing on the promotion of #CancerFreePlanet. The ultimate goal is to raise awareness for the American Cancer Society.

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#CancerFreePlanet Success IG Campaign
#CancerFreePlanet Call To Action: Donate Today!
#CancerFreePlanet How It Works
#CancerFreePlanet Communication Channel Audit & Recommendation
#CancerFreePlanet Success Metrics
Learn about my #CancerFreePlanet campaign

Crisis Communication Plan – JLM Interiors

The resulting plan introduces research with the ultimate goal of standardizing company best practice Crisis Communication action from pre-Crisis to case evaluation. JLM Interiors is a privately-owned interior design and remodels company. After designing a JLM Interiors website, I have offered my services to update a 2020 communications campaign.

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COM-562_CRISIS-COMMUNICATION_JLM-INTERIORS-PORTFOLIO-1
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Learn more at Crisis Comm in Global Contexts

Brand Research & New Product Proposal – Take-Two Interactive Inc.

Primary and secondary research was conducted over several months to create a potential sub-brand of Take-Two Interactive Software, Inc. Possible new service: Take-Two Brand Ambassador Team.

New Brand Proposal - Take-Two Interactive Inc Customer Profiles
New Brand Proposal - Take-Two Interactive Inc Executive Summary
New Brand Proposal - Take-Two Interactive Inc Brand Identity
New Brand Proposal - Take-Two Interactive Inc Engagement
New Brand Proposal - Take-Two Interactive Inc Delivery
New Brand Proposal - Take-Two Interactive Inc Current Assets
New Brand Proposal - Take-Two Interactive Inc Product Service Concept
Download the .pdf proposal here

Persuasion Campaign – Hazardous Home Products

Advocating for education and removal of hazardous home products, The Pro Dad released “The Pro Dad Newsletter” in July of 2019 via Facebook and WordPress at the-pro-dad.com.

Hazardous Home Products Campaign Facebook
Hazardous Home Products Campaign Newsletter Image Sample
Hazardous Home Products Campaign Newsletter Image
Hazardous Home Products Campaign Post Sample
Hazardous Home Products Campaign Article Post Image
Hazardous Home Products Campaign FB Group Post
Hazardous Home Products Campaign FB Post Sample
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Brand Reputation MGMT

The following is a written analysis of a media crisis: Operation Varsity Blues. Visual examples and a written report are provided included custom infographics and ethical recommendations on how a company should respond in a similar scenario.

WRITING SAMPLE: Operation Varsity Blues (Visual Communication & Crisis Response)

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